We Support Our Retailers!
The Lottery helps Retailers to maximize their sales
Lottery District Sales Representative (DSR)
- Your primary contact for marketing and sales information
- Visits your store and provides valuable selling tips and consultation
- Helps you merchandise and maximize sales
- Provides new game and promotional program materials
- Delivers Point of Sale Signage (POS)
- Reviews the Retail Product Plan (RPP) with you
Lottery Ticket Sales Specialists (LTSS)
- Your primary contact for Scratchers® ticket inventory
- Responsible for replenishing your existing Scratchers ticket inventory
Next Day Service
- If your Scratchers ticket inventory runs low, call CA Lottery Hotline at:
1-855-EZ LOTTO, 1-855-395-6886 Press 1.
- If your call is is received by 3pm, your tickets will be delivered within 24 hours.
- For Lottery equipment service or supplies call GTECH at: 1-800-666-6695.
Retail Product Plan (RPP)
- A new RPP is sent to you each month
- Use Retail Product Plan for ticket placement
- Educate staff on games
Free POS (Point of Sale) Materials, Displays and Ticket Dispensers
Some materials available in Spanish, Chinese and other languages
Award Winning TV, Radio, Billboard and Internet Advertising
The Lottery advertises in Spanish, Chinese, Vietnamese and Korean languages